At the beginning, Crypto4Winners was built on the excitement and initial investment of individuals close to Luc Schiltz and Adrien Castellani. These first investors, inherently connected to the founders, laid the foundation of the platform, drawing in new clients with promises of high returns.

Word of mouth, amplified by a referral system offering 10% of the profits, quickly transformed a simple platform into a viral phenomenon. Without direct advertising, the leaders of Crypto4Winners managed to create a network of investors motivated not just by returns but also by additional earnings generated from referrals.

Simultaneously, side projects like Colossos and crypto4wealth, though legitimate, were strategically used to build an image of reliability and ongoing success, boosting investor confidence despite mixed performance.

Confidence was further consolidated through regular updates on the progress of these projects, as well as an association with Ledger, affirming that 50% of the funds were secured in a cold wallet under their care. This claim, prominently placed on their site, served to further legitimize the platform to its users.